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Our Story

A harmonious fusion of old and new, traditional and contemporary, nature’s wonder and man’s artistry.

Samuel Behnam is an award winning New York based jewelry designer and founder of the Samuel B. Collection. Inspired by the immeasurable beauty of nature and the ancient traditions of Balinese and Thai jewelry craftsmanship, Samuel has made designing stunning jewelry his life’s work.

For over 35 years, Samuel has been traveling the world and drawing inspiration from exotic locations, his love of art, and the kaleidoscope of color found in nature. From the exotic beaches and lush forests of Asia, to the crystal-clear waters of New Zealand, Samuel recognizes that the potential of nature’s bounty is limitless.

Revered for his sophisticated ability to infuse contemporary design with old-world techniques, Samuel’s jewelry has a timeless appeal and honors tradition. Partnering with some of the finest jewelry artisans in Bali, many of whom are direct descendants of the Royal Court of Bali, and Thailand has guaranteed that each piece of jewelry from the Samuel B. collection embodies perfection.

Each handcrafted piece of silver jewelry from Samuel B. is brought to life by hand-selected diamonds, gemstones, pearls, polished shell, and 18-karat gold adornment. Indicative of nature’s perfect imperfections, Samuel strives to ensure every single ring, pendant, earring and bracelet is one-of-a-kind and exemplifies his proud philosophy, one at a time, one of a kind, each by hand.

Samuel’s desire to continue using handcrafted techniques passed down through generations of silversmiths goes beyond his desire to continue creating intricate masterpieces, it is about preserving tradition, culture and heritage within a world racing towards modern convenience.

Exciting times lie ahead for Samuel B., in early 2016 it was announced that a new line of yellow, white and rose gold jewelry was being introduced into the already extensive and beloved range. The Petite Collection, inspired by bold nature and the beauty found in everyday living, incorporates quality workmanship with a modern and contemporary flair. Intended to inspire and captivate new and existing customer imaginations, this latest collection is evocative of the innovation Samuel B. stands for.

Before beginning his enviable jewelry design career, Samuel was a precious gemstone importer and exporter with an instinctive eye for a stone’s quality and potential. From his first diamond and sapphire ring, to his impressive and varied portfolio available globally today, Samuel is considered a pioneer of contemporary Balinese and Thai jewelry design.